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I believe stories create empathy and help contextualize people we often never get a chance to connect with.
 

I believe in visibility, in empowering individuals, and creating safe spaces for creativity to thrive.

Deborah Renteria is a media professional, culture enthusiast, and storyteller. Whether she’s telling stories about brands or multicultural communities, empathy and understanding are at the core of her work.

 

Formerly the Executive Director of Inclusive Content & Marketing Strategy at Lionsgate MPG, she is focused on bringing more inclusion and diversity into the film slate. Throughout her career she has cultivated a strong passion for diverse stories and empowering creatives of color. An agent of change, she hopes to help open doors for more representation through her work.

In 2020, ADCOLOR honored Deborah with the Ms. Adcolor title, representing the organization’s mission of rising up and reaching back in the media industry as a woman of color. A true believer in the transformative power of visibility, in 2020 she also co-founded an organization and platform for Latinx creatives to connect called La Nueva Link.

Deborah began her career in a multicultural media start-up in the Bay Area. The experience gained managing brand partnerships and her own cultural perspective made her perfect for a role in the new Multicultural Marketing team at HBO. Deborah supported marketing initiatives and partnerships geared toward Black, Latinx, Asian, LGBTQ+ audiences. She rose in the ranks to lead award winning campaigns across various audiences from series, documentaries, to films, including Game of Thrones, Insecure and The Defiant Ones.

 

In 2017 she made a pivot to tech as a creative strategist on the Creative Shop team at Facebook, where she worked with entertainment giants on innovative ways to better connect with audiences on the platforms.

 

Looking to drive further impact in the entertainment industry, Deborah returned to HBO as a marketing manager this time spearheading campaigns for both HBO and HBO Max. In her 2nd time there she made her mark leading the tentpole initiative called OUR STORIES TO TELL aimed at empowering multicultural creatives and led the digital strategy on the Latinx audience brand initiative, Pa’lante! She was behind the multicultural strategy of some HBO’s top releases including Watchmen, Lovecraft Country, I May Destroy You, and The Flight Attendant.

 

A proud alumna of the University of California at Berkeley, where she earned her degree in Consumer Culture and Media as the first in her family to attend college, she’s here to break down barriers and move la cultura forward.

Experience

2020 - Present | La Nueva Link

Co-Founder

2021 - 2023 | Lionsgate

Executive Director

 Inclusive Creative + Marketing Strategy

2019 - 2021 | HBO

Director

Multicultural Marketing

Manager

Multicultural Marketing

2017 - 2019 | Facebook

Creative Strategist

Creative Shop

2015 - 2017 | HBO

Associate Manager

Multicultural Marketing

Coordinator

Multicultural Marketing

Coordinator

International Marketing

2012 - 2014 | A2Z Media Group

Project Manager

Project Coordinator

Intern

Profile

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